There are lots of good think pieces on the rise of populism. This one has an interesting take on why the lying that Trump does is not a problem.
The rise of highly polished, professional politicians such as Tony Blair and Bill Clinton exacerbated the sense that politics is all about strategic concealment of the truth, something that the Iraq war seemed to confirm as much as anything. Trump or Farage may have a reputation for fabricating things, but they don’t (rightly or wrongly) have a reputation for concealing things, which grants them a form of credibility not available to technocrats or professional politicians.
It’s and interesting read: https://www.theguardian.com/news/2018/nov/29/why-we-stopped-trusting-elites-the-new-populism