BikeShedding

One thing I often noticed in politics (as well as other environments where there’s classical management) is bikeshedding. You do a design for a report or for a landing page and suddenly everyone is a designer or a landing page optimiser professional. This is really well addressed by Seth Godin here:

you’d think that there’s a correlation between the last few hours of tweaking and the results that we get. […] For surface shine, 80% might be more than enough. After that, the tweaking is for us, not those we seek to serve. – Seth Godin

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